Pasaje del Terror originated from a meeting held in Argentina between masterminds of publicity and entertainment. Combining elements of the horror genre, special effects, theatre and cinema, these figures put together the plans for an immersive show that would put the public into the heart of the experience.
The history of Pasaje del Terror commenced with its Bilbao opening in 1988. The success of the show was unrivaled and broke boundaries in entertainment and attractions. The popularity of the attraction grew so high that a demand for its expansion soon followed.
The horror of Pasaje del Terror could not be contained to just cities and soon opened its doors to the terrifying public within Spain’s top theme-parks. On the anticipation of its opening, theme-parks in Malaga, Madrid and Barcelona saw a huge rise in ticket sales which lead to Pasaje del Terror becoming a permanent attraction at each location.
November 1991 saw Pasaje del Terror extend its spine-chilling reach to the shores of America. This was the show’s first attraction outside of Europe and opened in Orlando under the title of «Terror on Church Street». Nobody could foresee that an attraction so terrifying would have the monstrous success that it did, right on the doorstep of «the happiest place on earth».
Anthony Perkins who became the hand of Hitchcock and an icon in the horror industry was selected by Pasaje del Terror to be the spokesperson for this new experience in Orlando. «I am a theatre lover above all else» Perkins declared «This show has been able to get the essence of horror cinema and turn it into a unique theatre experience.» Perkins admitted Pasaje del Terror made his hair stand on end. Perkins was fascinated with the experience and volunteered to collaborate and came up with an array of ideas and suggestions.
With the resounding success of Terror on Church Street, Pasaje del Terror continued to grow and opened attractions in Cancun, Rome, Lisbon, and in 1998, Blackpool, where in 2018 celebrated its 20th anniversary.